Empower your organization by discovering, retaining and sharing your organization’s experts’ knowledge within the constraints of a budget-squeezed, “twitterized” world.

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The Cerebyte team’s 20 years of experience using neuroscience to create transformational performance improvements in organizations has led to this breakthrough in capturing star performers’ wisdom and knowledge and sharing it with others. We call it the UrSof Learning Platform.

UrSof is a new neuroscience-based online learning platform that we’ve designed to facilitate meaningful learning and performance improvements throughout any organization.

Bill-Seidman“Our UrSof Learning Platform helps companies easily capture and use the expert knowledge of their star performers, which offers tremendous benefits for increasing productivity throughout your entire organization. Now it is possible to provide meaningful, scientifically-based, purpose-driven employee development at low cost and high speed. UrSof allows you to improve productivity through a great learning experience for everyone in your organization — all in twitter time.”

William Seidman, PhD.

Chief Executive Officer and President



Improve Performance

UrSof is a highly effective learning platform that enables organizations to quickly discover and use expert knowledge throughout all levels of any organization.

More than just a repository of information, UrSof is designed to capture expert wisdom, motivate employees to embrace change, and ensure integration of new ideas and skills into every employee’s life. There are three steps that guide the user in an easy-to-use, interactive format:

#1 Self-Discovery

This initial step guides users to discover their own unconscious knowledge based on their experiences

#2 Prepare to Share

This process helps organize the content into a way that helps guide a colleague to become efficiently organized to achieve success.

#3 Self-Directed Learning

This process helps the user apply the expert’s input into their own situation.

blended learning


The UrSof cloud app guides your employees to think about and apply their experience in answering these questions:

  • What is the right way to think about this role?
  • What are the basics that need to be mastered for the role?
  • What are the advanced attitudes and skills needed to excel at the role?
  • How do you sustain excellence in the role?
  • With just a few hours work, you can capture the special wisdom that makes your top performers extraordinary.

Prepare to Share

The UrSof cloud app allows you to easily share your expert knowledge with others using social media. This process helps organize your content in a way that will guide a colleague to become more efficiently prepared to achieve success. To do this, our online learning platform guides you on how to “package” your wisdom in a way that will meet demands of a “twitterized” world and communicate fast, obvious and practical value to others.

You can share your wisdom and engage with others by asking for feedback and exchanging ideas. You can also use UrSof to suggest that others try out your advice in their own work roles and challenge them to come up with even better solutions which will lead to even greater success and productivity for all.

Self-Directed Learning

The UrSof cloud app engages and guides your less experienced personnel to think and act like your star performers. It’s fast, easy, self-guided and fits any organization’s budget and time constraints.

UrSof helps turn a typically lengthy training process at companies into a motivating and less time-consuming learning activity that generates tangible results. The combined self-discovery, sharing and self-directed learning processes capture all of the core elements of expert knowledge acquisition which helps turn experience and knowledge into a tool which improves productivity for both the employee and the company.

How to move forward with

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Download and read our white paper “Optimizing Employee Engagement in a Twitterized World”
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